Varenya Borbora Instagram star from Assam becomes youngest influencer in India
GUWAHATI, July 22 — In a striking example of youthful digital influence, 10-year-old Varenya Borbora from Jorhat, Assam, has become a national sensation, amassing over 2 million followers on Instagram in just under a year.
Known for her confident presence, witty commentary, and childlike charm, Varenya’s content spans storytelling, dance, and humorous skits — often reflecting Assamese culture and social observations. What began as a summer hobby during school break has now snowballed into a nationwide phenomenon.
She recently appeared on The Ranveer Show, one of India’s most-watched podcast platforms, where her articulate responses and grounded attitude surprised even seasoned interviewers. Clips from the interview went viral, earning praise from celebrities, child rights activists, and fellow content creators alike.
Her parents, both government employees, have reportedly kept a firm grip on her screen time and collaborations, ensuring that Varenya’s online life remains balanced. “We never imagined this would become so big,” her father told local media. “We just let her be herself.”
Educationists and digital experts have pointed to Varenya’s success as a case study in India’s rapidly evolving social media landscape — where regional voices and vernacular content are gaining mainstream appeal.
Her rise also coincides with a growing trend of child influencers in India, raising conversations around digital ethics, privacy, and regulation.
For now, Assam has found in Varenya a beacon of joyful creativity — a young voice breaking through the noise with positivity and purpose.
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